Ye by selling these devices at an extraordinary clip- last night during the 'Donda 2' listening in Miami, we were moving over $100,000 of Stem Players an hour.

To make $5,000 on a streaming service, you've got to get the song streamed a million times. 12% of the money the streaming industry makes goes to the artist pockets. The current model of streaming is such a raw deal for both artists and consumers. In just a day of sales, Ye was able to generate more revenue- $2.2 million than a 500-million streams would have generated on conventional streaming platforms. So what feedback have you heard so far? And were there any concerns that fans might not want to purchase this when they already subscribed to traditional streaming platforms?ДЄLEX KLEIN: Well, I mean, if there were any concerns about purchasing, the initial sales performance has blown those concerns away. A lot of them are on these traditional streaming services. However, normally with new products, you want to really meet consumers where they are. And in so doing, support your creator, and support the artists who make it.ДЄLLIE CANAL: And Alex, it's certainly something that's different on the market. Really, relish-ДЄLEX KLEIN: Yeah, yeah, relish the different parts and appreciate music more. Switch off the rest of this so it doesn't play anymore. So you can hear just the vocal by itself.

This allows you to, not just listen to a song and sit back and take it in in one way, but to take it in endless ways. Much like pinch to zoom on the original iPhone allowed people to explore the different nooks and crannies of their photography and gave rise to our very imagery-dominated consumer electronics and social media screen-based culture, this is the pinch to zoom of audio. I mean, your company developing this along with Ye, what's unique about it? And how do you think it will revolutionize the music industry, which has so heavily relied on traditional streaming methods like Spotify and Apple Music?ДЄLEX KLEIN: Well, I think the stem player, which breaks music into its component elements and allows anyone, not just an expert to put those elements together themselves- so to just listen to the vocals, just listen to the drums, just listen to the bass- it creates this deeper and more immersive, as one customer described it, experience of music. And we have Alex Klein with us right now.ДЄlex, thanks so much for joining us. Ye, telling fans that if they want to listen to his new album, 'Donda 2', they will have to purchase a $200 Stem Player, which is a device that he co-created with Alex Klein, the co-founder and CEO of Kano Computing. Allie.ДЄLLIE CANAL: And that's right, Emily. Our own Allie Canal has the details and a discussion with one of the individuals who helped create the new Stem Player. Ye, formerly Kanye West, has taken his own approach to music distribution, eschewing the streaming giants in favor of a new platform. Video TranscriptД®MILY MCCORMICK: Welcome back. Given how user-friendly the device appears to be, don't be surprised to see this one attract demographics only peripherally involved in sound engineering -В inevitable, given Yeezy'sВ prestige branding.Kano Computing Co-Founder & CEO Alex Klein sits down with Yahoo Finance Live to talk about developing a stem player alongside Ye, competing with traditional music streaming platforms, in addition to commenting on Silicon Valley tech culture. Though it's as of yet unconfirmed as to when the Yeezy Stem Player will hit the market,В it should be interesting to see how Kanye's foray into the realm of audio technology ultimately fares. For one, it could allow even the most casual DJ to experiment with various mixes, all without having to commit to a massive setup, as one of the key benefits of the Yeezy Stem Player is its portability. For audio engineers and live-music professionals, however, it's easy to imagine several different purposes for the Stem Player. With a final mix being comprised of several balanced stem tracks, the Yeezy Stem Player will theoretically provide users with the ability toВ remix the levels of songs in real-time.ДЄs details surrounding the functionality are scarce at the moment, it's as of yet unclear whether or not the Yeezy Stem Player will be able to effectively work with an existing piece of pre-recorded music. At its core, the Yeezy Stem Player is designed to give users individual control of a song's various stems, which roughly translates into a song's individual elements think 'vocals,' 'bass,' 'drums,' 'synth,' and so on.

Stem player